FIRESTONE

FIRESTONE TIRES

THE HISTORY OF FIRESTONE TIRES

You could say Harvey Firestone reinvented the wheel. Because when he started the Firestone Tire Company, he changed the way we drive. Behind everything he did was a commitment to being ahead of the curve — from the invention of non-skid tread to a racing legacy that’s second to none. Today his pioneering spirit can still be found within our company’s strong culture of innovation. Have a look at the timeline below to see just how far we’ve come in our pursuit of excellence.

What really matters.

Bridgestone\Firestone is a sustainable solutions company. We foster safer, cleaner and more accessible mobility that supports society’s advancement, promotes carbon neutrality and facilitates smarter and more efficient solutions for your journey.

To achieve our vision, Bridgestone\Firestone is focused on What Really Matters and will transform and improve the way people move, live, work and play throughout their lives today, while also creating a more sustainable future for generations to come.

We’ve announced critical sustainability commitments, such as reducing the company’s CO2 emissions by 50% by 2030 (using 2011 emissions as a baseline) and achieving carbon neutrality by 2050. We also want to contribute to the creation of a circular economy. By 2030, our goal is to realize a 40% rate of materials using recycled and renewable resources. By 2050, we aim to deliver products that are made from 100% sustainable materials.

We’re laying the groundwork to be more responsible and sustainable. This will make us more productive and position us to offer more equal opportunities. Getting people down the road matters. But what really matters is getting generations down one.

All Weather Passenger Car

FIRESTONE WEATHERGRIP

Take command of the road whether it's raining, snowing or the sun is shining. The Firestone WeatherGrip tires perform confidently year -round so you can take on anything the weather throws at you. Backed by a 105,000 Kilometer Limited Warranty*, Firestone WeatherGrip gives your car, minivan or CUV the ability to keep the adventure going.

All Season Passenger Car

FIRESTONE ALL SEASON

Count on the Firestone All Season tire to keep you going. Built to last by a trustworthy brand, these tires offer all-season performance at a great value. With deep sipes and a unique tread design, they provide excellent traction and handling all year long.

*90,000 Kilometer Limited Warranty (CUV Intended Sizes), 105,000 Kilometer Limited Warranty Limited Warranty (All Other Sizes).

*Conditions apply. See FirestoneTire.ca/warranty for details.

FIRESTONE AFFINITY AS

For reliable performance every day, the Firestone Affinity AS tire is designed to provide the right balance of wet performance and a smooth, comfortable ride to confidently carry you through your day. Built with a proven polymer compound, the Affinity AS is designed to deliver steady wet and dry traction. Plus, the optimized tread pattern helps reduce road noise for a quiet and enjoyable ride, backed by a limited warranty for up to 65,000 miles. Conditions apply. See FirestoneTire.com/warranty for details.